Tag Archives: Topic Personalization

4 COVID consumer insights for CPG marketers and what to do with them

4-covid-consumer-insights-for-cpg-marketers-and-what-to-do-with-them

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how consumers are shopping right now. To that end, Epsilon surveyed consumers on their shopping habits and behaviors during COVID-19 to understand: How are they really responding during this unprecedented time? The findings, detailed in our recent report, “Consumer Sentiment During COVID-19,”…

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Develop customer trust with meaningful virtual engagement—especially in a down cycle

develop-customer-trust-with-meaningful-virtual-engagement—especially-in-a-down-cycle

Hard-hit retailers are considering the best ways to pivot during this turbulent time. Many traditional specialty and event-based marketing communications have been muted, redirected or downright cancelled. CMOs are erring on the side of caution with reduced promotional activity to avoid inadvertently appearing tone-deaf or insensitively lighthearted.

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Retail messaging during COVID-19: What to embrace right now

retail-messaging-during-covid-19:-what-to-embrace-right-now

My colleague and partner from our Digital CX group, Jill Redo, and I have been scanning the retail communications landscape the last few weeks. Our teams identify new weekly UpTrends, which we’ve been publishing in a newsletter to sales, client partners and account executives for client distribution. Her observations below, along with mine, hit on some of the challenges and opportunities facing retailers today.

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The connected, personalized retail experience: eTail West recap

the-connected,-personalized-retail-experience:-etail-west-recap

Last week I had the opportunity to attend eTail West where over a thousand retail-focused marketers gathered to learn about what’s disrupting the industry and discuss a number of key topics, some of which include measurement, how to rebrand your loyalty program, marketing automation, the role of data, best practices for the design of retail, the importance of creating a personalized experience for each consumer…

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Identity: How moments become meaningful customer experiences

identity:-how-moments-become-meaningful-customer-experiences

In today’s hyper-connected digital age, consumers are in the driver’s seat. Armed with multiple devices and channels to engage with brands, consumers are conditioned to get the information, products and services they want—instantly and from anywhere. To win them, brands must be prepared to engage at critical decision points along their path to purchase.

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Third-party data isn’t dead

third-party-data-isn’t-dead

There’s a myth in the marketplace of how “third-party data is dead,” especially given the significant changes in policies, privacy and compliance requirements. Some brands think third-party data leads to cost inefficiencies, but typically, these brands are leveraging data from an unknown, non-validated source resulting in poor data quality.

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4 reasons your identity resolution program isn’t working—according to Forrester

4-reasons-your-identity-resolution-program-isn’t-working—according-to-forrester

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

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The benefits an advanced TV strategy can bring to your marketing efforts

the-benefits-an-advanced-tv-strategy-can-bring-to-your-marketing-efforts

With the positive results marketers are seeing with their advanced TV strategy, it comes as no surprise that more than 50% of marketers are likely to include Advanced TV in their advertising schedules. By the end of next year, connected TV spend is expected to reach $913M, up from $293M in 2016.

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