Tag Archives: trust

How to Create Trustworthy Content That People Want to Read

how-to-create-trustworthy-content-that-people-want-to-read

Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.  But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results. And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on their…

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