Tag Archives: Uncategorized

The Last Word on September 2022

the-last-word-on-september-2022

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Embracing BIMI: Apple Rolls Out Standard In Its iOS16 Release (MediaPost) Zoom to Soon Bring Its Email Service: Details (Mint) What’s Going on with Annotations? (PeakInbox) 12 Reasons User-Generated Content Is Important for Brands [Infographic] (MarketingProfs) The Top 5 Grammar Rules That can be Broken

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How to Leverage Data Harmonization to Boost Your Sales and Marketing Performance

how-to-leverage-data-harmonization-to-boost-your-sales-and-marketing-performance

Your sales and marketing efforts are only as good as your data. Pinning your KPI-driven dreams on tainted or disorganized data is about as useful as trying to squeeze blood from a turnip. Just ask anyone in sales or marketing. For your efforts to truly succeed, you need to make decisions based on what your customers and prospects want and need. But the only way

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Webbula: What Are the Top 3 Skills for a Successful Email Marketer in 2023?

webbula:-what-are-the-top-3-skills-for-a-successful-email-marketer-in-2023?

Along with 9 other email experts, I share what I think are the top 3 skills that an email marketers need to have to be successful. For me, they need to have: Curiosity…about consumer behavior, new platform developments, and more A comfort with numbers, as the art and science of email marketing increasingly skews toward the science Solid communication skills, as email marketing desilos and

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Digital Marketers Are Afraid to Make Mistakes: 4 Negative Repercussions

digital-marketers-are-afraid-to-make-mistakes:-4-negative-repercussions

Basketball hall of famer and greatest of all time Michael Jordan once said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” While athletes, entrepreneurs, and many other professionals have a

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Case Study: How many products does it take to optimize revenue?

case-study:-how-many-products-does-it-take-to-optimize-revenue?

How many products should you include in an email to optimize revenue? As marketers, we have to balance the number of products we present to potential customers. Too few and you may lose sales because there aren’t enough options; too many and you may lose sales due to analysis paralysis. This is a test I do a lot with clients sending multi-product emails. We work

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Good Taxonomy Leads to Great Digital Marketing Optimization Opportunities

good-taxonomy-leads-to-great-digital-marketing-optimization-opportunities

Digital marketing is flush with optimization opportunities, but only if you have a highly organized program. A central key to that is having a solid taxonomy, where you use tagging to keep track of various program elements. This kind of tagging system is key to easily and regularly optimizing your: Audience acquisition sources Calls-to-actions Content types Campaign performance Let’s talk about how tagging helps with

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6 Tips for Better Subject Lines, Preheader Text, and Headlines

6-tips-for-better-subject-lines,-preheader-text,-and-headlines

I am a numbers person. When I work with clients, I always want to start with the data. The data helps me understand how subscribers are interacting with the email program. And how they interact with the email messages, what they think about the program, is more important than what I think, or even what the client thinks. But even without numbers, there are email

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3 dicas do que fazer e o que não fazer com conteúdo dinâmico

3-dicas-do-que-fazer-e-o-que-nao-fazer-com-conteudo-dinamico

A caixa de entrada está mais lotada (e competitiva) do que nunca – e à medida em que os volumes de e-mail continuam a disparar, as expectativas dos assinantes estão mudando significativamente.  O público de hoje está carente de experiências altamente personalizadas das marcas que eles amam. Dito isso, os remetentes que confiam em conteúdo de e-mail genérico correm o risco de alienar os seus

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Email Marketing in Flux: The Biggest Changes Impacting the Channel

email-marketing-in-flux:-the-biggest-changes-impacting-the-channel

Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends: The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to measuring performance and selecting safe mailable audiences The pandemic-driven consumers behavior

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43% increase in revenue with a holiday campaign! Here’s how we did it…

43%-increase-in-revenue-with-a-holiday-campaign!-here’s-how-we-did-it…

I’m not a big fan of subject line tests for a couple reasons. They’re overused and many don’t have a good chance of success because they lack a sound hypothesis. If I undertake a subject line test with a client I’m going to do it strategically, to give us our best chance at a significant lift in bottom-line performance. That’s what we did for an

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Dyspatch: Interview with Chad S. White

dyspatch:-interview-with-chad-s.-white

What will email marketing look like in 2023, 2024, and beyond? Do you think other inbox providers will adopt Mail Privacy Protection? Should marketers pay attention to what subscribers say or do? Will AMP for Email be a centerpiece of email marketing in 10 years? Sepy Bazzazi, Growth Marketing Manager at Dyspatch, asked me those questions and more in an interview for the Dyspatch Blog.

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Email Deliverability Warning Signs Heading into Holiday Season

email-deliverability-warning-signs-heading-into-holiday-season

The last thing email marketers want during the critical holiday season is deliverability problems, which is why many dedicate considerable time during the third quarter to getting their sender reputations and inbox placement rates as healthy as they can get them. However, marketers are facing two unique challenges this year that may foreshadow greater than usual deliverability risks during the all-important fourth quarter. The 1-year

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6 Ways to Optimize Emails to Boost Brand Engagement

6-ways-to-optimize-emails-to-boost-brand-engagement

As we head into Q4 and the holiday sales period, email marketers need to pull out all the stops. Most marketers rely heavily on this high-activity period to earn revenue and meet their annual forecasts.   But (spoiler alert) marketers will have their work cut out for them this year. As revealed on State of Email Live, global sending volume this holiday season will increase

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10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix

10-common-email-marketing-mistakes-that-are-*fairly*-easy-to-fix

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth your attention. Allowing errors to slip through Not setting default values for personalization

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The Last Word on August 2022

the-last-word-on-august-2022

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did Email Just Defeat Social Media for Good? (Unemployable) B2B Digital Marketing Trends: Top Channels and Tactics for 2022 (MarketingProfs) Five Things Your Email Marketer Wants You to Know (Email Snarketing) Are Surveys Transactional Emails? (Kickbox) Gmail Is Now Officially Allowed to Spam-Proof Politicians’ Emails

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Proof that Click-through Rate is NOT a Good KPI

proof-that-click-through-rate-is-not-a-good-kpi

“We don’t have tracking set up for revenue or conversions. We just look at opens and clicks. Because the email with the highest click rate probably has the highest conversion rate as well, right?” As an email marketing consultant and trainer, I hear this a lot. I get it. It takes time, budget, and resources to integrate Google Analytics or another platform that’s measuring your

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Email Newsletters: The New Best Practices

email-newsletters:-the-new-best-practices

Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our Creative Services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters. Consider this your

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12 Trends a-Trending: What to Plan for This Holiday Season

12-trends-a-trending:-what-to-plan-for-this-holiday-season

This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning process: Plan for high inflation to persist Recession fears will heighten shoppers’ concerns

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​​Best Days to Send Email Marketing Campaigns This Holiday Season

​​best-days-to-send-email-marketing-campaigns-this-holiday-season

This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just one of several major challenges facing B2C brands as they plan their holiday

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Case Study: Strategic Resend, 25% More Revenue

case-study:-strategic-resend,-25%-more-revenue

I was thrilled on a recent Only-Influencers-Members-Only discussion (you should join! Reach out to me to learn more) when another member said that she had tried my ‘strategic resend’ tactic. It worked so well, she said, that it’s now standard operating procedure for her email program. I’ve written about it before in general terms, but I thought a client case study might help further illustrate

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