Tag Archives: Validity

The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

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The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

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Salesforce Ben and Validity Discuss Managing Salesforce Data as a Team

salesforce-ben-and-validity-discuss-managing-salesforce-data-as-a-team

Cross-functional collaboration is a top priority for leading businesses, but how do they get separate teams on the same page? How do they all speak the same language so they can move the business forward, together? Join Ben McCarthy—known to the Salesforce Ohana as “Salesforce Ben”— and data expert Olivia Hinkle at 9 A.M. ET on Friday, May 22 for a special presentation: Tips and Tools…

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Nine of the 10 Top US e-Retailers Use Validity to Optimize their Marketing Email

nine-of-the-10-top-us-e-retailers-use-validity-to-optimize-their-marketing-email

Did you see that headline? Wow. It’s not a misprint, either. According to eMarketer’s list of the top 10 retail brands by ecommerce share, Validity powers 90% of the largest retailers in the United States. We’re proud to be empowering some of the largest, most recognizable brands to make the informed and confident decisions they need to perform at the top of their game. Using…

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My Biggest Takeaways from the State of Email Live, Episode Three

my-biggest-takeaways-from-the-state-of-email-live,-episode-three

Hi again, friends. Validity hosted another episode of their State of Email Live webinar series, and this time, we had a guest. Validity Director of Privacy Matthew Vernhout hosted a discussion with Greg Kimball, senior director of product management, and Carel Bitter, chief data officer at Spamhaus, where they built on the data we’ve been looking at over the course of the series, and examined…

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The State of CRM Data Management 2020

the-state-of-crm-data-management-2020

What’s the impact of CRM data quality on your business?  What do the “elite eight” percent of top performing companies do to maintain high data quality in their CRMs?  Validity partnered with global research firm Demand Metric to measure the impact CRM data quality has on a company’s overall revenue and the effectiveness of sales teams. We reveal the findings in our State of CRM Data Management 2020 report, with results…

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Gone Remote: Customer Success

gone-remote:-customer-success

Anyone familiar with the customer success (CS) space is no stranger to the term “retention today, growth tomorrow.” A happy customer base means a larger advocacy base. As this infographic shows, 92% of customers trust recommendations from people they know. Convinced yet?  “Customer Success, this is your time to shine,” says Bora Lee, customer success operations at ChurnZero.  Twenty to forty percent of churn is typically from…

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Gone Remote: Staying Connected with Customers and Communities

gone-remote:-staying-connected-with-customers-and-communities

Social media was built for people to be, well… social! Before Facebook was Myspace, and before Myspace was AIM, and so on ad infinitum. People have always needed to connect with each other—they’ve always needed a tribe. Today’s digital social giants tapped into this need and are so successful they’ve spawned communities within communities, tools to help manage communities, and life-long relationships. But maintaining that…

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Nadya Khoja on Using Team Alignment to Achieve Exceptional Outcomes

nadya-khoja-on-using-team-alignment-to-achieve-exceptional-outcomes

Team alignment is crucial for a company’s long-term success, but how do company leaders champion alignment? And what can we learn from those who are getting it right, especially at a time when so much of our workforce is currently remote? In this interview, Nadya Khoja, Chief Growth Officer at Venngage, talks about all things team alignment with her interviewer Aditya Sheth (also from Venngage).…

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The Three Most Surprising Things I Learned from the State of Email Live, Episode Two

the-three-most-surprising-things-i-learned-from-the-state-of-email-live,-episode-two

This week, Validity hosted another State of Email Live webinar to give attendees a look at trends in email today. Validity Director of Privacy Matthew Vernhout led the discussion with Greg Kimball, senior director of product management, and Laura Christensen, director of professional services, providing in-depth insight into the data and activity they’re seeing. After diving into the charts and listening to their expertise, I…

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Gone Remote, Episode 3: Team Alignment in a Remote World

gone-remote,-episode-3:-team-alignment-in-a-remote-world

For every organization, large or small, it is crucial to have strong leadership in place. People want answers and certainty, even when they don’t exist. It is the role of leadership to provide reliable communication, quick navigation, and a sense of security. In this episode of Gone Remote, we asked five leaders to share how they maintain a culture of positivity and effectively communicate when…

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Gone Remote, Episode 2: SDR and BDR Tips, Tricks, and Tools for Productivity

gone-remote,-episode-2:-sdr-and-bdr-tips,-tricks,-and-tools-for-productivity

Sales teams always shoulder a huge responsibility—without a successful sales team, a company is sure to fail. The need to work remotely is an added challenge. In this episode of Gone Remote, we asked four sales development representative (SDR) and business development representative (BDR) experts how they maintain a healthy team in this new landscape. Listen as Tim Utley, BDR manager at Alyce, Julianne Thompson,…

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Introducing Strength with Validity, Designed for You Today

introducing-strength-with-validity,-designed-for-you-today

No one expected to find themselves where we are today. Many of us are navigating completely new remote routines, struggling to understand customers’ changing habits, and frankly, fretting about our own personal health and safety. Our main goal today is to stay strong, in business, in life, and in spirit. Marketers are quickly trying to find their “new normal” in a time of great change…

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My Top Five Takeaways from Wednesday’s State of Email Webinar

my-top-five-takeaways-from-wednesday’s-state-of-email-webinar

Our State of Email live webinar on April 1 brought together email industry experts from Validity, to discuss the current email marketing landscape (which is unlike anything we’ve ever seen in our time). Speakers included Guy Hanson, VP of Customer Engagement; Greg Kimball, Sr. Director of Product Management; Bonnie Malone, VP of Customer Success; and Laura Christensen, Director of Professional Services. If you were unable…

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Email on Tap Episode 20, with Simms Jenkins, Founder and CEO, BrightWave, an Ansira Company

email-on-tap-episode-20,-with-simms-jenkins,-founder-and-ceo,-brightwave,-an-ansira-company

Anthony Chiulli, from our product marketing team, met with Simms Jenkins, founder and CEO of BrightWave, an Ansira Company, recently to film this episode of Email on Tap. Together, they talked about the history of BrightWave, Jenkins’ work in the email industry, and where Jenkins sees email going in the future. As an innovation-focused leader, email marketers will want to hear Jenkins’ perspective on what…

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Gone Remote: Working Moms, the First Episode in Our New Video Series

gone-remote:-working-moms,-the-first-episode-in-our-new-video-series

For the last two years, I’ve worked from home, and one of the biggest challenges has always been finding balance – especially as a working mom. Even for someone comfortable working remotely, the current state of the world brings lots of changes to a typical routine. Big ones. Some of them are welcome, like more time with the family, finding ways to be grateful for…

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Strength in Validity

strength-in-validity

As governments at all levels scramble to implement measures to protect the public from the COVID-19 pandemic, CEOs and business leaders are moving aggressively to ensure the safety of the workforce and minimize business disruption. At Validity, we are taking active measures to ensure that all of our team members are both safe and productive while they work from home or secure office locations. We…

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What Is the State of Your CRM Data Management?

what-is-the-state-of-your-crm-data-management?

Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. We invite you to our first-look at the results of this research effort during our on-demand webinar, Wednesday, April 8, at 12 PM ET / 9 AM PT. Join Olivia Hinkle, Product Marketing Manager for Validity, and John Follett, Co-Founder and Chief Customer Success…

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One in Six Messages Fail to Reach the Inbox [New Report]

one-in-six-messages-fail-to-reach-the-inbox-[new-report]

Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How confident are you with your email performance?  In our eighth annual deliverability benchmark, we analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many…

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