Tag Archives: Validity

30 Questions to Ask Your Next Email Service Provider

30-questions-to-ask-your-next-email-service-provider

Senders need email service providers (ESPs) like avocados need toast.   After all, ESPs help senders create better designs, manage their subscriber lists, stay legally compliant, and measure results more effectively.  But it’s normal for your needs to shift over time as your email program evolves.   If you’re hitting roadblocks with your current email service provider (ESP) due to growing send volume, increase in mail…

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5 Ways AI Can Take Your Emails to the Next Level 

5-ways-ai-can-take-your-emails-to-the-next-level 

Now that artificial intelligence (AI) and machine learning are becoming mainstream, there are more and more opportunities for senders to improve their email programs and better engage with customers.  However, few email marketers fully understand how AI works or how the technology can improve their campaigns.  As a marketer, your goal is to find the best ways to reach your audience. But with so many new…

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4 Outdated Email Practices to Avoid

4-outdated-email-practices-to-avoid

The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple’s Mail Privacy Protection (MPP), and COVID-19 have changed the playing field for email marketers. It’s tough for senders to alter their strategies when they’re used to doing things a certain way. But staying complacent in this climate is a surefire way to lose out to competitors who are finding…

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Join Validity at Adobe Summit 2022!

join-validity-at-adobe-summit-2022!

Let the countdown begin! Adobe Summit 2022 is less than two weeks away—and we hope to see you there. Validity is thrilled to be a sponsor of this exciting virtual event. From March 15–17, we’re joining other experience-makers around the world (including some celebrity faces and well-known brand leaders) at the Summit to learn, be inspired, and build lasting connections. Attendees will leave the Summit…

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9 Off-Season Survival Tips for Email Marketers

9-off-season-survival-tips-for-email-marketers

If you’ve just finished another chaotic peak sales season, take a moment to celebrate.   Congratulations! It’s time to take a deep breath, regroup, and work on strategy.  Peak sales season represents the year’s high point of traffic and sales for most businesses. This period used to extend from Thanksgiving through New Year’s Day. Now, it starts in October and lasts until mid-February—meaning a pressure-filled few…

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Top 5 Ways Poor Data Quality is Sabotaging Businesses in 2022

top-5-ways-poor-data-quality-is-sabotaging-businesses-in-2022

Everyone claims to be “data-driven.” Heck, it’s hard to find a resumé or LinkedIn bio these days that doesn’t contain this phrase. But it’s the quality of the data driving these decisions that determines if you’re driving in the right direction—or off a cliff.   When organizations don’t show their CRM data the love and attention it deserves (by keeping it clean and up to date),…

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10 Expert Predictions for Email in 2022

10-expert-predictions-for-email-in-2022

Every January, we ask ourselves the same question: “Is this the year email will die?” Fortunately, the answer is always a resounding “Not any time soon!” But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. It’s hard to keep up with what’s happening today, never…

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6 Tips to Power Up Your Email Preference Center

6-tips-to-power-up-your-email-preference-center

Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.   Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference centers provide options for the frequency of mailings, the type of messaging…

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New Year’s Resolutions for Growth Marketers in 2022 

new-year’s-resolutions-for-growth-marketers-in-2022 

As marketers, we’re used to facing new challenges—but last year took the cake.  We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations.  I’m excited to see what new challenges and opportunities 2022 brings. But starting the year without a concrete list of goals is a recipe for…

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Top Ways AI is Changing CRM

top-ways-ai-is-changing-crm

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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Demystifying the DMARC Record

demystifying-the-dmarc-record

The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing attacks that target customers by spoofing their owned domains.  This is particularly important in 2021, when phishing attacks are increasing and becoming more sophisticated by the day.   But actually implementing DMARC can get confusing quickly. In this post, we’ll demystify the DMARC record by defining the DMARC tags…

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Validity’s Top Blog Posts of 2021

validity’s-top-blog-posts-of-2021

 ‘Twas the last work week before Christmas, and all across Slack,  Office workers were waiting, to finally power down their Macs…  Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity.   We’re in the final days of 2021—and for many, the home stretch before a long-awaited holiday break.  But ‘tis the season for reflection. Before we close the curtains on 2021, it’s time to…

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DMA Awards 2021: Black Tie, Red-Hot Performances

dma-awards-2021:-black-tie,-red-hot-performances

After a lockdown-enforced gap last year, Validity returned as a headline sponsor of the prestigious Data & Marketing Association (DMA) Awards. Held at the historic Old Billingsgate Fish Market alongside London’s iconic tower bridge, the event celebrated some of 2021’s finest marketing campaigns. It was an added pleasure to be joined by a cross-section of Validity’s UK clients—Expedia, The Body Shop, Iceland, Maybourne Hotel, TheLoyaltyCo.,…

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Celebrating the 50th Anniversary of Email

celebrating-the-50th-anniversary-of-email

Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing, and Validity’s own Rafael Viana. Black Friday recap To begin, Rafael provided fresh insights into email performance on Black Friday: Email sending volumes were 70 percent above the year-to-date daily average, even higher than the 66 percent uplift we saw last…

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4 Ways Admins Can Encourage CRM Adoption

4-ways-admins-can-encourage-crm-adoption

As a Salesforce administrator, you’ve probably faced adoption issues when getting your team to use the tool. You aren’t alone: Traditional CRM software is notorious for low adoption rates due to outdated interfaces, unnecessary complexity, and manual workflows. CRM adoption problems can have costly ripple effects, including missed sales opportunities, low team productivity, and poor-quality data entering the CRM. (Low-quality CRM data causes annual revenue losses…

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How to Build Your SPF Record in 5 Simple Steps

how-to-build-your-spf-record-in-5-simple-steps

Did you know more than 90 percent of all cyberattacks start with email? In the evolving email landscape, danger lurks everywhere. Phishing attempts and domain spoofing attacks skyrocketed during COVID-19, increasing by 220 percent during the peak of the pandemic.  Even the most experienced marketing teams can mistakenly expose their email programs to harm. To protect yourself, your brand, and your customers from phishing and spoofing attacks,…

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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

apple-mpp:-how-to-defy-email-gravity-on-black-friday-and-beyond

As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior. After losing such an important guiding signal for list hygiene and recency management, senders should move quickly to minimize the negative impact on their programs. There’s already a wealth of generic advice on dealing with MPP—advising senders to focus on alternative data points, lean into zero-party data,…

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The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

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The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

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Salesforce Ben and Validity Discuss Managing Salesforce Data as a Team

salesforce-ben-and-validity-discuss-managing-salesforce-data-as-a-team

Cross-functional collaboration is a top priority for leading businesses, but how do they get separate teams on the same page? How do they all speak the same language so they can move the business forward, together? Join Ben McCarthy—known to the Salesforce Ohana as “Salesforce Ben”— and data expert Olivia Hinkle at 9 A.M. ET on Friday, May 22 for a special presentation: Tips and Tools…

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