It’s no surprise, but 2020 wasn’t kind to the luxury industry. After months of declining in sales due to the pandemic, luxury brands are seeing a resurgence.
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Want to improve your automotive customer experience? 3 questions to ask
Over the last year, the auto industry has had to practically overhaul strategy and accelerate retail innovation to meet fast-paced changes in consumer expectations. How OEMs and dealers craft and model the customer experience is transforming—from the moment when a customer starts looking for a new vehicle, shopping, test-driving, sale and every digital and in-person interaction in between.
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