Tag Archives: Vertical Financial Services

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

As consumers, we’ve defined the financial services industry by the different products offered to us. For example, we may work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.

The pandemic has caused significant P&C losses estimated at $100 billion, so for insurance marketing, the need to acquire new policy holders is a top priority.

The pandemic has caused significant P&C losses estimated at $100 billion, so for insurance marketing, the need to acquire new policy holders is a top priority.

With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first mindset to grow deposits—both with existing and net-new customers.

With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. 

With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. 

COVID-19 has upended numerous industries—travel is nowhere near previous levels of activity, restaurants had to completely rethink their business models and the same goes for retail stores.

COVID-19 has upended numerous industries—travel is nowhere near previous levels of activity, restaurants had to completely rethink their business models and the same goes for retail stores.

There’s never been a more urgent time for financial service providers to effectively connect with banking consumers—with bank branches closed and consumers at home, that means going digital. Research mobile banking has risen 50% since the end of 2019.

Growing consumer expectations for personalization. Fintech companies stealing marketshare. Increased privacy and regulatory restrictions.

As consumers, we’ve defined the financial services industry by the different product offerings. For example, we might work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.

Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions with brands every sector—including financial services. This often leaves financial services marketers with a steep learning curve to create and manage the tech stack to deliver true 1:You personalization to their customers and prospects.