Tag Archives: Vertical Financial Services

For financial marketers, rising inflation signals doubling down on digital strategies

for-financial-marketers,-rising-inflation-signals-doubling-down-on-digital-strategies

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

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GM Financial, Inspire Brands and Marriott share their current obsession—the customer

gm-financial,-inspire-brands-and-marriott-share-their-current-obsession—the-customer

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

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Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

personalized-marketing:-how-financial-brands-like-edward-jones-and-keybank-get-ahead

Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions with brands every sector—including financial services. This often leaves financial services marketers with a steep learning curve to create and manage the tech stack to deliver true 1:You personalization to their customers and prospects.

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