Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.
Read More »I saw the sign: Predicting your insurance customers’ journey with data
GM Financial, Inspire Brands and Marriott share their current obsession—the customer
You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.
Read More »Creating A Relationship Banking Customer Experience | Epsilon
As consumers, we’ve defined the financial services industry by the different products offered to us. For example, we may work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.
Read More »3 insurance marketing strategies to boost policy acquisition
The pandemic has caused significant P&C losses estimated at $100 billion, so for insurance marketing, the need to acquire new policy holders is a top priority.
Read More »3 insurance marketing strategies to boost policy acquisition
The pandemic has caused significant P&C losses estimated at $100 billion, so for insurance marketing, the need to acquire new policy holders is a top priority.
Read More »Bank marketing reimagined: Leaning into digital
With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first mindset to grow deposits—both with existing and net-new customers.
Read More »How financial service brands can go contactless to build loyalty & trust
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
Read More »How financial service brands can go contactless to build loyalty & trust
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
Read More »Epsilon data reveals financial habits and preferences during COVID
COVID-19 has upended numerous industries—travel is nowhere near previous levels of activity, restaurants had to completely rethink their business models and the same goes for retail stores.
Read More »Epsilon data reveals financial habits and preferences during COVID
COVID-19 has upended numerous industries—travel is nowhere near previous levels of activity, restaurants had to completely rethink their business models and the same goes for retail stores.
Read More »As mobile financial journeys increase, so do gaps in customer understanding
There’s never been a more urgent time for financial service providers to effectively connect with banking consumers—with bank branches closed and consumers at home, that means going digital. Research mobile banking has risen 50% since the end of 2019.
Read More »Forrester study uncovers the cost of bad identity resolution in financial services
Growing consumer expectations for personalization. Fintech companies stealing marketshare. Increased privacy and regulatory restrictions.
Read More »How to create a loyal, total relationship banking experience for your customers
As consumers, we’ve defined the financial services industry by the different product offerings. For example, we might work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.
Read More »Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead
Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions with brands every sector—including financial services. This often leaves financial services marketers with a steep learning curve to create and manage the tech stack to deliver true 1:You personalization to their customers and prospects.
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