Tag Archives: View Time Optimization

Send Time Optimization is Old News

send-time-optimization-is-old-news

Let’s stop perpetuating the idea that email is stale. It’s not. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? The savviest (and most successful) email marketers are constantly innovating and finding new ways to provide value to not just their subscribers, but to their company overall. If you still believe Send Time Optimization (STO)…

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