Tag Archives: WordToTheWise

The care and feeding of reputation

the-care-and-feeding-of-reputation

The next #letstalkdelivery session is Wednesday September 16 at 5pm. Invites went out today so if you signed up for our mailing list, you have the invite in your inbox. OK, if you’re on gmail it went to the promotions tab, but that’s OK, I’m promoting our call. Check out our schedule and sign up for our mailing list so you don’t miss the next…

Read More »

Lets Talk Delivery

lets-talk-delivery

Hope everyone had a good break. The Let’s Talk Delivery sessions are restarting. I’ve set up a schedule and a page where you can subscribe to invites. Our next session is September 16th and we’re talking Reputation: Warmup, developing and nurturing. We talked a little last week about identity and you can follow along with the notes. A couple things have changed about how we’re…

Read More »

Let’s Talk: August vacation

let’s-talk:-august-vacation

These talks have been wildly successful and I am so excite to talk with all of you and discuss topics of deliverability. When I started them I thought there was some desire for peers to discuss delivery with one another. As they’ve evolved I realize they were not just open discussions but more formal training sessions. This is requiring more prep and structure now and…

Read More »

Let’s Talk: Reputation

let’s-talk:-reputation

The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions. Let’s…

Read More »

Let’s Talk: Engagement part 2

let’s-talk:-engagement-part-2

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.  Notes and agenda…

Read More »

Upcoming events

upcoming-events

Mailcon Webinar: June 25th, 10am pacific I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25. Never have brands felt such pressure to “adapt or die” than in 2020. A global pandemic threatens lives, a human rights movement has reached a fever pitch, and impending economic devastation looms on our horizon. Brands have departed from business-as-usual…

Read More »

Terminology

terminology

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed. In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But…

Read More »

Let’s Talk: Engagement

let’s-talk:-engagement

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement! Wednesday June 3, 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious. Notes, questions and comments for past talks are available. I want to take a minute to thank…

Read More »

Let’s Talk: FBLs

let’s-talk:-fbls

Next Delivery Discussion Wednesday, May 20. We’ll be talking FBLs. I’ve been reviewing the recording of last week’s call. A few folks have reached out and asked that their comments not be shared, so I am working out next steps. The good news is that the recording worked well and I’m learning new skills. Please RSVP to laura-ddiscuss at the obvious domain. Invite will go…

Read More »

Spamtraps resources

spamtraps-resources

We had a well attended call yesterday, almost 40 people showed up. I did get a recording but need to work out some editing before sharing it. What did you do during the pandemic? I learned lots of new things and spent way to much time relearning all the virology and immunology I forgot after leaving the lab… I do have the google doc of…

Read More »

Let’s Discuss: Spamtraps

let’s-discuss:-spamtraps

Our next Delivery Discussion is May 6 at 5pm Irish time, noon eastern and 9am pacific. We’ll be talking about spamtraps. Drop me an email at laura-ddiscuss@ the obvious domain to get an invite. Bring your questions, your concerns and, yes, even your gripes to talk with various folks in the industry. We’ll share what we know, what we think and what we feel about…

Read More »

What’s missing in MarTech?

what’s-missing-in-martech?

A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say. Email Deliverability Unfiltered: What’s missing in MarTech for deliverability?

Read More »

Deliverability is nuanced

deliverability-is-nuanced

The deliverability discussion calls are going well and I’m going continue to host them on a biweekly basis. Next call will be May 6th, 5pm Ireland time, noon Eastern and 9am Pacific time. Still doing invites manually, so drop me an email at laura-ddiscuss@ the obvious domain. A few weeks ago, the discussion entered around machine learning in general. As a follow on I’d planned…

Read More »

Deliverability Discussion #3

deliverability-discussion-#3

Next deliverability discussion will be Wednesday April 22 at 5pm Ireland, Noon eastern, 9am pacific. As always, drop me a mail at laura-ddiscuss@ the obvious domain. I’m still thinking about the final topic. One of my ideas is a continuation of the machine learning discussion from last time. I think most large scale spam filters use ML for some parts of their filtering engine these…

Read More »

Machine learning resources

machine-learning-resources

Thanks to everyone who joined the deliverability discussion on Friday. I realised after I scheduled that it was Good Friday and that may have limited some folks’ ability to join. This call we talked about Machine Learning and how it is applied to spam filters. Before the call I put together some resources in a Google Doc and some participants added links and more information…

Read More »

Spamhaus DBL errors

spamhaus-dbl-errors

Sometime in the last few days, Spamhaus seems to have started issuing a block message if someone queries the DBL with an IP address. folks started seeing an uptick in error messages that mention Spamhaus saying: 554 5.7.1 Service unavailable; Client host [x.x.x.x] blocked using dbl.spamhaus.org; No IP queries, see https://www.spamhaus.org/faq/section/Spamhaus%20DBL#279 (in reply to RCPT TO command)) Crowdsourcing information from the emailgeeks slack channel makes…

Read More »

Whose side are you on?

whose-side-are-you-on?

A few weeks ago I was on an industry call. We were discussing some changes coming down the pike at the ISPs and filter providers. These changes are going to cause some headache at ESPs and other places that do email but don’t provide mailboxes. During the call I ended up explaining why what the ISPs were doing made sense and how it fit in…

Read More »

Let’s do it again

let’s-do-it-again

Given the success of our initial call, let’s try it again. This time Friday April 10, 5pm Ireland time, 12 noon Eastern and 9am Pacific. Same as before, send me an email to laura-ddiscuss@ the obvious domain and I’ll send you an invite. I’m trying to move the days around to catch folks who couldn’t make Wednesday. Potential topics: How do you learn the technical…

Read More »

Misinformation on filters

misinformation-on-filters

I’ve seen reports that someone is asserting that utm=COVID19 in URLs results in all mail going to bulk at multiple ISPs. This is the type of thing that someone says is true and dozens of folks believe it and thus a “deliverability phact” is born. For a plethora of reasons, this doesn’t pass the sniff test. Don’t believe everything you read on the internet. It’s…

Read More »
>