Tag Archives: WordToTheWise

Tools that you run from the command line – i.e. from a terminal or shell window – are often more powerful and quicker to use than their GUI or web equivalents. Their output is plain text so it’s much easier to copy and paste into an email or a slack conversation – sure, you can take a screenshot of a GUI tool and share that,…

There comes a time in many marketers’ lives where they are faced with and old, stale database and a management chain that wants to mail those addresses. Smart marketers know that delivery problems will arise if they just reactivate all those users. They also know that mailing older addresses can affect current and engaged addresses as well. Still, many executives think there is no downside…

A while back I wrote about Apple Mail Privacy Protection, what it does and how it works. Since MPP was first announced I’d assumed that it would be built on the same infrastructure as iCloud Private Relay, Apple’s VPN product, but hadn’t seen anything from Apple to explicitly connect the two and didn’t have access to enough data to confirm it independently. But the nice…

You’ve probably heard about Apple Mail Privacy Protection. Email marketing chat has been all a-twitter about it since it was announced in June. Skipping over all the “Openpocalypse” panic, what is it and what does it do? Image Loads It’s all about images in email and how they’re loaded (particularly invisible one pixel images that are used solely for tracking). Why do we care about…

A lot of folks are talking about Apple’s recent announcement about building privacy protection into email. I have somewhat stayed out of the conversation and I’m not sure what I really think about it. This is a change to how a lot of folks use email and no one really likes change. I actually have a post I’ve been quietly working on talking about open…

(Copied and lightly edited from a Facebook post) It occurred to me as I was commenting elsewhere that there is a lot of confusion about domains / subdomains and where they’re used in emails.I get confused when people talk about ‘domain reputation’ because I have at least 4 distinct places where domains show up in an email that heavily influence delivery. But a lot of…

Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out. What’s your favourite method of opt-in?

I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your mail is actually going to bulk. I had one client…

That was a longer than intended hiatus from blogging. I’ll be honest, though, talking about email just seemed so trivial in the face of what was and is continuing to happen. I posted this over on slack, earlier, and Steve pointed out I should make it public on the blog. It’s as good a way as any to come back to the blog. With everything…

— @TwistedDoodles

At tomorrow’s #ltdelivery session we’ll continue talking about session: Maintaining and warming up reputations. Invitations are going out end of the day (Dublin) today. Want to join dozens of your colleagues talking about Reputation? Sign up on our #ltdelivery page.

The next #letstalkdelivery session is Wednesday September 16 at 5pm. Invites went out today so if you signed up for our mailing list, you have the invite in your inbox. OK, if you’re on gmail it went to the promotions tab, but that’s OK, I’m promoting our call. Check out our schedule and sign up for our mailing list so you don’t miss the next…

Hope everyone had a good break. The Let’s Talk Delivery sessions are restarting. I’ve set up a schedule and a page where you can subscribe to invites. Our next session is September 16th and we’re talking Reputation: Warmup, developing and nurturing. We talked a little last week about identity and you can follow along with the notes. A couple things have changed about how we’re…

These talks have been wildly successful and I am so excite to talk with all of you and discuss topics of deliverability. When I started them I thought there was some desire for peers to discuss delivery with one another. As they’ve evolved I realize they were not just open discussions but more formal training sessions. This is requiring more prep and structure now and…

The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions. Let’s…

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.  Notes and agenda…

Mailcon Webinar: June 25th, 10am pacific I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25. Never have brands felt such pressure to “adapt or die” than in 2020. A global pandemic threatens lives, a human rights movement has reached a fever pitch, and impending economic devastation looms on our horizon. Brands have departed from business-as-usual…

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed. In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But…

Next Let’s Talk session is June 17 with the topic of bounce handling. As always: 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious. We have notes from previous calls: Engagement Google Doc Spamtraps Google Doc FBL Google Doc Looking forward to talking to everyone!

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement! Wednesday June 3, 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious. Notes, questions and comments for past talks are available. I want to take a minute to thank…