Tag Archives: WordToTheWise

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.  Notes and agenda…

Mailcon Webinar: June 25th, 10am pacific I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25. Never have brands felt such pressure to “adapt or die” than in 2020. A global pandemic threatens lives, a human rights movement has reached a fever pitch, and impending economic devastation looms on our horizon. Brands have departed from business-as-usual…

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed. In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But…

Next Let’s Talk session is June 17 with the topic of bounce handling. As always: 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious. We have notes from previous calls: Engagement Google Doc Spamtraps Google Doc FBL Google Doc Looking forward to talking to everyone!

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement! Wednesday June 3, 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious. Notes, questions and comments for past talks are available. I want to take a minute to thank…

Next Delivery Discussion Wednesday, May 20. We’ll be talking FBLs. I’ve been reviewing the recording of last week’s call. A few folks have reached out and asked that their comments not be shared, so I am working out next steps. The good news is that the recording worked well and I’m learning new skills. Please RSVP to laura-ddiscuss at the obvious domain. Invite will go…

We had a well attended call yesterday, almost 40 people showed up. I did get a recording but need to work out some editing before sharing it. What did you do during the pandemic? I learned lots of new things and spent way to much time relearning all the virology and immunology I forgot after leaving the lab… I do have the google doc of…

Our next Delivery Discussion is May 6 at 5pm Irish time, noon eastern and 9am pacific. We’ll be talking about spamtraps. Drop me an email at laura-ddiscuss@ the obvious domain to get an invite. Bring your questions, your concerns and, yes, even your gripes to talk with various folks in the industry. We’ll share what we know, what we think and what we feel about…

A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say. Email Deliverability Unfiltered: What’s missing in MarTech for deliverability?

The deliverability discussion calls are going well and I’m going continue to host them on a biweekly basis. Next call will be May 6th, 5pm Ireland time, noon Eastern and 9am Pacific time. Still doing invites manually, so drop me an email at laura-ddiscuss@ the obvious domain. A few weeks ago, the discussion entered around machine learning in general. As a follow on I’d planned…

Next deliverability discussion will be Wednesday April 22 at 5pm Ireland, Noon eastern, 9am pacific. As always, drop me a mail at laura-ddiscuss@ the obvious domain. I’m still thinking about the final topic. One of my ideas is a continuation of the machine learning discussion from last time. I think most large scale spam filters use ML for some parts of their filtering engine these…

Thanks to everyone who joined the deliverability discussion on Friday. I realised after I scheduled that it was Good Friday and that may have limited some folks’ ability to join. This call we talked about Machine Learning and how it is applied to spam filters. Before the call I put together some resources in a Google Doc and some participants added links and more information…

Sometime in the last few days, Spamhaus seems to have started issuing a block message if someone queries the DBL with an IP address. folks started seeing an uptick in error messages that mention Spamhaus saying: 554 5.7.1 Service unavailable; Client host [x.x.x.x] blocked using dbl.spamhaus.org; No IP queries, see https://www.spamhaus.org/faq/section/Spamhaus%20DBL#279 (in reply to RCPT TO command)) Crowdsourcing information from the emailgeeks slack channel makes…

A few weeks ago I was on an industry call. We were discussing some changes coming down the pike at the ISPs and filter providers. These changes are going to cause some headache at ESPs and other places that do email but don’t provide mailboxes. During the call I ended up explaining why what the ISPs were doing made sense and how it fit in…

Given the success of our initial call, let’s try it again. This time Friday April 10, 5pm Ireland time, 12 noon Eastern and 9am Pacific. Same as before, send me an email to laura-ddiscuss@ the obvious domain and I’ll send you an invite. I’m trying to move the days around to catch folks who couldn’t make Wednesday. Potential topics: How do you learn the technical…

I’ve seen reports that someone is asserting that utm=COVID19 in URLs results in all mail going to bulk at multiple ISPs. This is the type of thing that someone says is true and dozens of folks believe it and thus a “deliverability phact” is born. For a plethora of reasons, this doesn’t pass the sniff test. Don’t believe everything you read on the internet. It’s…

More than 30 people joined our delivery discussion from last Wednesday evening (Irish time). Thanks to all who joined and participated. I had a number of different topic suggestions, but the thing on everyone’s mind was the current pandemic and how much email many of our customers, clients, and companies are sending. We had what I think was a productive discussion sharing information and experiences.…

Lots of folks are socialising distantly these days, so I thought I’d try a scheduled deliverability discussion over video. Given the time difference, I’ll log on in the evening Irish time which makes this daytime for most of the US folks. The first call will be Wednesday, March 25, 2020 at 5pm Ireland time. That’s 1pm Eastern and 10am Pacific. If you’re interested in joining,…

Things are very unsettled right now. Completely and totally unsettled. Even for those of us who are well geared up for and used to working from home are struggling in our current situation. We went for a walk down the canal on Tuesday, and it was very quiet, with almost no traffic on the street. There were various couples and families walking, but most were…

It’s a near silent St. Paddy’s day here in Ireland. We took a walk along the canal and took in the silence. On the way back, our neighbour’s kids had decorated their front window and I had to take a picture. Things are weird. Be kind to yourself and to others. Wash your hands. Don’t touch your face. Don’t send that email to your entire…