An often-repeated form of personal finance advice: the best kind of savings are the kind you never have to think about. Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their…
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With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. YouTube doesn't provide the names of your subscribers. So while it may sound counterintuitive, going off YouTube is often the only way to…
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Jump ahead Why YouTube video promotion is so important Step #1: Optimize and promote your YouTube videos Step #2: Promote your YouTube channel Step #3: Promote your channel outside of YouTube Stop waiting for your videos to go viral Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible…
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Jump ahead The 3 ingredients of a high-quality YouTube video 12 steps to shoot a YouTube video Developing your filming style Filming a YouTube video is easy – essentially all you need to do is just grab the closest camera and press record. But if you want to film a good video that people will enjoy watching and makes them want to stick around for…
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Jump ahead Know your audience Create video content your audience will love Promote your videos and grow your subscribers Create your own definition of success Ali Abdaal never set out to build a huge audience on YouTube. In fact, when Ali uploaded his first vlog in mid-2017, he simply wanted to document his final year at Cambridge—and maybe have some fun along the way. “I…
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Jump ahead What is YouTube SEO How YouTube's algorithm ranks videos How to reverse-engineer your YouTube content for search 8 YouTube SEO best practices for online creators Don't forget: Always put your audience first “Have you ever tried giving someone something they didn’t want? It doesn’t go over well.” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. As the…
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