Recent Posts

The Last Word on November 2020

the-last-word-on-november-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Consumers Want from Email (eMarketer) 30 Email Marketing Influencers to Follow in 2020 (Sendinblue) Email Marketing Trends 2021 – 5 Trends to Watch (Smart Insights) There’s Still Lackluster Enthusiasm for Shopping and Buying via Voice (eMarketer) Insightful & entertaining tweets Email is dead. !⃝…

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2020 State of Email Live…Wrapped!

2020-state-of-email-live…wrapped!

Here we are, folks. What a ride it’s been this year! We’ve done the State of Email Live webinars for most of the year, and each episode brought something new, whether data or expertise from all corners of the industry. We couldn’t just ask our viewers to sift through every webcast to get the information they were looking for, so we created DISRUPTION: How the…

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The value of machine learning for non-profits

the-value-of-machine-learning-for-non-profits

For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.

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