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Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

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AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data and […] The post Trendline Interactive Acquires Data Insight Group to…

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How to Explain Email Sunsetting to Your Boss

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Though it might seem counterintuitive to some, email sunsetting is the process of removing addresses without engagement for a specified length of time. Removing email addresses can be a hard pill to swallow for supervisors who may believe you need every address possible to increase ROI, but it’s essential. There are a few key things to highlight to your boss to help them understand why…

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8 Steps to Effective Video Email Marketing

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If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing videos. Here’s the proof: 82% of global web traffic will come from video streaming and downloads. Viewers say they retain more information (95% of a message) after watching a video. Videos are the #1 way consumers discovered a…

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