Thursday, February 2, 2023
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Have you “really” got consent for every email on your mailing list?

Simon McGarr, Managing Director of Data Compliance Europe, gives advice on the subject of consent. He says emailing for commercial purposes is not an activity solely subject to the General Data Protection Regulation (GDPR) The e-Privacy Directive is known in the arcana of European law as a lex specialis.

Grow With Online Courses in 2023 Teachable + ActiveCampaign

More than 50 million people now consider themselves creators. Teachable believes the future of the creator economy centers around knowledge-based businesses. With TikTok predicting that “actionable entertainment” will be one of the trends to see in 2023, online courses stand to be a great way to monetize knowledge.

Presidents Day marketing, email and social media ideas to boost your sales and engagement

There are many creative marketing strategies that you can use to make the most of this holiday. From offering a sale, to hosting a patriotic-themed event, to creating a special menu, these ideas will help you stand out. According to the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day.

AI- Generated Content: A Marketer’s Dream

According to the 2022 McKinsey AI adoption study, the adoption of AI has more than doubled since 2017. Deloitte claims 79% of companies have had a full-scale deployment of AI for three or more types of AI applications. We’ll reveal how brands use AI to drive their content marketing efforts and discuss the benefits and drawbacks of using AI-generated content.

The Email Ticket: Newsletters Bring In Ad Revenue And First-Party Data

Emails have gone from being a vehicle to being a fulcrum for identity and marketing. Publishers are investing in email newsletters and hiring top editors to run them. Email will be future of first-party data, and the ads within email allow traditional publishers to have their cake and eat it too.

MessageGears Appoints Natalia Dykyj As CMO

MessageGears has named Natalia Dykyj as its chief marketing officer. DykyJ previously served as vice president and head of marketing at SparkPost and its parent MessageBird. MessageGears helps clients engage with customers via email, SMS, in-app, mobile push, web, and TV.

11 Best Affiliate Marketing Programs You Should Sign up For in 2023

Affiliate marketing is an increasingly popular way for people to make money online. By 2024, affiliate marketing is predicted to be worth more than $15.7 billion worldwide. 81% of advertisers and 84% of publishers now use it to drive product sales. GetResponse has one of the best affiliate programs in the industry.

Former GroupM Intel Chief Brian Wieser Forms Consultancy, Launches Newsletter

Former GroupM Global President of Business Intelligence Brian Wieser has hung up his own consulting shingle. He announced the formation of “Madison & Wall,” which he describes as a “strategic advice and insights” advisory from the “intersection of Madison Avenue and Wall Street” He also launched a new newsletter via Substack, raising questions about whether he will in fact continue as co-host of the weekly “This Week Next Week” podcast.

7 February Newsletter Ideas (That You Haven’t Thought of)

February enjoys higher-than-usual email open rates and click-to-open rates. Valentine’s Day is a big deal for retailers, especially online ones. Online is the top shopping destination for Valentine's Day purchases. Greetabl is well aware that shoppers are desperate for personalized gifts.

5 Techniques to Secure Salesforce Marketing Cloud

Salesforce Marketing Cloud is privy to enormous amounts of priceless data. Where there is sensitive data, cybercriminals are always at its heels. Leverage Marketing Cloud’s security settings to make your account as impregnable as possible. Use a multi-factor authentication system to implement an additional verification method for login.

Consumers Prefer Generic Messages To Personalized Ones, Study Finds

Pantheon and Hanover Research surveyed more than 1,000 U.S. and U.K consumers. Most consumers will share their personal data with brands they trust. But many will jump ship if they feel they are being spammed, and most prefer generic communications over personalized ones.

Spam Trigger Words: Do They Exist or Don’t They? Here’s the Deal

Ask 5 different email marketing or email deliverability experts whether there is really such a thing as spam trigger words, and you’ll get seven different answers. Even highly respected deliverability sources will say something like “There is no such thing as spam trigger words… except..” or “Spam trigger Words don’t exist, but…” Because you see, spam trigger Words do exist.

Building a Sunsetting Policy

Sunsetting is the exercise of removing subscribers that are no longer engaging with your email communications. This can be accomplished by sending a short series of emails (also called win-back) to revive interest in your email. There are several reasons that you might consider a sunsetting program; legislation, deliverability, cost, and general list hygiene practices.

ZeroBounce Tech News: Beta Testers Wanted for New Product

ZeroBounce 2.0 will officially launch in the first week of February. The new platform brings a smooth, modern user experience and superior performance. We’re looking for beta testers for a new product. Our mantra for 2023 is complete innovation, new products and higher accuracy at faster speeds.

How to Put Together a Winning Sales Pitch

A sales pitch is the act of convincing a potential customer to buy into a product or service that the salesperson is selling. A pitch should be brief, informative, and direct. The hardest part of starting a pitch is getting your customer to give you their valuable time to listen to your pitch.

How to Create a Winning Sales Process Using Marketing Automation

A sales process is a predetermined, step-by-step framework that a sales team uses to move prospects and leads down the sales funnel toward a purchase. A company’s sales methodology is the philosophy that guides its sales process. The stronger the sales process, the more clarity that reps have about how to move potential buyers from point A to point B.

Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation

Here are five marketing and sales pitfalls you can avoid by using marketing automation. Detailed website tracking is key to understanding your customer base. Tracking email and website engagement also enables you to personalize your campaigns according to the customer’s interests (this is even easier when you segment your leads, as below)

How to Align Sales and Marketing Teams for Content Creation

Sales and marketing teams tend to silo themselves. The less they communicate, the harder it becomes for both departments to reach their goals. A lack of cohesion among these two teams can lead to missed revenue and a complete disconnect between your company and your ideal customer. Here are some ideas to get the two teams together in the name of content marketing.

Sales and Marketing Performance Metrics and Why You Should Track Them

Sales and marketing performance metrics help determine if your outcomes align with your small business goals. Tracking sales funnel leakage helps determine where leads are exiting your funnel at the highest rates. Fit, Closing Rate, and Win Rate is a calculation of the number of meaningful conversations your B2B team needs to engage in to find the right customer.

Steps for a Collaborative and Seamless Sales and Marketing Process

Companies with highly-aligned sales and marketing teams grow 19% faster and are 15% more profitable. The sales team is in direct contact with your customers and prospects. The marketing team has insights into the buyer’s journey from first contact to the moment they enter the leads funnel.
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