Email Marketing Journal

Self-publishing checklist for indie authors: self publish your book with confidence

self-publishing-checklist-for-indie-authors:-self-publish-your-book-with-confidence

You’ve spent the past several months writing your book. Now it’s time to switch gears and go from writer to publisher/marketer. You’re eager to get your manuscript into the hands of your future readers, but you just don’t know how to do it. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think…

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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

apple-mpp:-how-to-defy-email-gravity-on-black-friday-and-beyond

As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior. After losing such an important guiding signal for list hygiene and recency management, senders should move quickly to minimize the negative impact on their programs. There’s already a wealth of generic advice on dealing with MPP—advising senders to focus on alternative data points, lean into zero-party data,…

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Behind the Scenes: How the Holiday Season Impacts Mailbox Providers & You

behind-the-scenes:-how-the-holiday-season-impacts-mailbox-providers-&-you

It’s here! Holiday is here. Are you stretched and ready to run a marathon in a full sprint? As shoppers begin scrambling for deals and hitting the buy button faster than Jeopardy contestants, senders are reacting to sales, performance, and dishing out more and more emails. Even with all of the prep work done and ready, and even with backup plans and testing schedules ready…

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Today’s retail customer expects seamless, customized experiences. Here’s how to do that.

today’s-retail-customer-expects-seamless,-customized-experiences-here’s-how-to-do-that.

Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store. For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process…

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APAC Webinar: It’s Not Too Late to Prepare for Peak Sales Season Performance

apac-webinar:-it’s-not-too-late-to-prepare-for-peak-sales-season-performance

Email marketers face mounting challenges during peak sales season. During this time, their workloads multiply as they ramp up their marketing campaigns. Further complicating matters, the peak selling season is getting longer. Peak sales season used to start on Thanksgiving and end with New Year’s sales. However, Black Friday now extends into Black November, Cyber Monday is more like Cyber Week, and New Year’s sales now run…

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4 Surprising Data Points Email Marketers Should See Before Black Friday

4-surprising-data-points-email-marketers-should-see-before-black-friday

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect senders long after they’ve packed up the decorations—and most don’t…

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How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar

how-to-define-active-email-audiences-as-opens-depreciate-+-priorities-for-a-mail-privacy-protection-world-on-demand-webinar

Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the number of clicks. As such, marketers relied on the metric to drive a…

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