Pantheon and Hanover Research surveyed more than 1,000 U.S. and U.K consumers. Most consumers will share their personal data with brands they trust. But many will jump ship if they feel they are being spammed, and most prefer generic communications over personalized ones.
Last week we joined the Parcel team who hosted their first ever virtual conference, Parcel Unpacked. We were lucky enough to be one of their speakers and reveal what it is like behind the scenes at a creative CRM agency. A topic that was discussed was what our day to day consists of here at ActionRocket. We had lots of feedback and interest around the topic of briefs. So here it is, your helpful guide to nailing a creative brief template.
Sunsetting is the exercise of removing subscribers that are no longer engaging with your email communications. This can be accomplished by sending a short series of emails (also called win-back) to revive interest in your email. There are several reasons that you might consider a sunsetting program; legislation, deliverability, cost, and general list hygiene practices.
A sales pitch is the act of convincing a potential customer to buy into a product or service that the salesperson is selling. A pitch should be brief, informative, and direct. The hardest part of starting a pitch is getting your customer to give you their valuable time to listen to your pitch.
A sales process is a predetermined, step-by-step framework that a sales team uses to move prospects and leads down the sales funnel toward a purchase. A company’s sales methodology is the philosophy that guides its sales process. The stronger the sales process, the more clarity that reps have about how to move potential buyers from point A to point B.
Here are five marketing and sales pitfalls you can avoid by using marketing automation. Detailed website tracking is key to understanding your customer base. Tracking email and website engagement also enables you to personalize your campaigns according to the customer’s interests (this is even easier when you segment your leads, as below)
Sales and marketing teams tend to silo themselves. The less they communicate, the harder it becomes for both departments to reach their goals. A lack of cohesion among these two teams can lead to missed revenue and a complete disconnect between your company and your ideal customer. Here are some ideas to get the two teams together in the name of content marketing.
Sales and marketing performance metrics help determine if your outcomes align with your small business goals. Tracking sales funnel leakage helps determine where leads are exiting your funnel at the highest rates. Fit, Closing Rate, and Win Rate is a calculation of the number of meaningful conversations your B2B team needs to engage in to find the right customer.