Email Marketing Journal

The Art of the Oops: How to Recover from an Email Marketing Mistake


We’ve all been there: You’ve just clicked send only to notice you’ve missed a link, goofed up a personalization token, or promoted a product that’s out of stock. You’ve committed an “email oops.” At some point in every marketer’s career, there comes a campaign, which, despite rigorous Q&A, contains an error. In these moments, it’s tempting to send up a silent prayer to the email

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How business consultant Terry Rice used Creator Pro to build a better email newsletter


Business consultant Terry Rice had one of those lightbulb moments eight weeks ago about his email list. Normally, when someone asks him about his audience, Terry says, “I’m a business consultant, which normally involves helping entrepreneurs build their brand and revenue.” After weeks of emails with lackluster response rates and few clicks, he knew something wasn’t right. “I realized I wouldn’t read my own newsletter

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Can store-within-a-store partnerships save big-box retailers?


Last weekend, holiday shoppers entering Macy's at Chicago's North Shore location stopped just inside the door, contemplating an odd promotional display. For one thing, the branding was different—a giraffe was involved, and one of the letters was backward.      On closer inspection—these weren't even Macy's products! The display directed shoppers to patronize a different icon of 20th-century retail: Toys "R" Us®. Once a staple

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Finally, the death of “domain warmup” tools!


Over the years, I have seen more and more of these so-called “domain warmup” tools appear. These tools are used to warm up new domains used in cold outreach. Many of the cold outreach tools have this functionality built-in, but lately, I have been seeing more and more dedicated services that offer this service. Let's look at an example from one of these services, which

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How entrepreneur Jenell B. Stewart uses ConvertKit automations to grow her community


Ten years ago, Jenell B. Stewart started a blog and YouTube channel documenting her natural hair journey. Today, she’s a powerhouse entrepreneur helping aspiring creators and brands build their businesses on social media and beyond. Jenell runs her business remotely, working with major brands from Nissan to Kami Cosmetics. With over 145,000 YouTube subscribers and more than 100,000 followers on Instagram and TikTok, she’s turning

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6 Tips for Building an Effective Message Map for Your Email Campaign


A well-thought-out message map is the key to a successful multi-effort email series, and if you’re automating that series for use over the long term then it’s doubly important to get the message map right. The message map is an outline for which key topics will appear in each of your emails. The idea is that each email should stand alone – but together they

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DMA Awards 2022: The Sweet Taste of Marketing Success


It’s always fabulous getting recognized for doing great work. Basking in the glow of appreciation from your boss, colleagues, and industry peers for a job well done makes getting up and going to work each morning a much better experience. When that recognition is conferred at a glittering black-tie event, widely considered the peak of attainment in your market, it’s even sweeter! That’s why Validity

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BIMI UPDATES: iCloud, Yahoo, and More


BIMI is at it again! Here are the latest updates on where you can find your BIMI logo. With so many updates constantly happening, keeping track of the current state of affairs with BIMI can be a lot. But that’s why we’re here so you don’t have to. We’ll publish new news on our blog (like this article right here) as well as update our

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Litmus: 10 Email Marketing Predictions from the Experts


Litmus invited me and 9 other Litmus Live speakers to share their email marketing predictions for 2023. My prediction was about customer data platforms: “The sunsetting of third-party cookies, launch of Apple’s Mail Privacy Protection and App Tracking Transparency, and other changes have heightened the need of businesses to utilize their cross-channel customer data to make key decisions in their email marketing programs and other

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