Simon McGarr, Managing Director of Data Compliance Europe, gives advice on the subject of consent. He says emailing for commercial purposes is not an activity solely subject to the General Data Protection Regulation (GDPR) The e-Privacy Directive is known in the arcana of European law as a lex specialis.
Salesforce Marketing Cloud is privy to enormous amounts of priceless data. Where there is sensitive data, cybercriminals are always at its heels. Leverage Marketing Cloud’s security settings to make your account as impregnable as possible. Use a multi-factor authentication system to implement an additional verification method for login.
Sunsetting is the exercise of removing subscribers that are no longer engaging with your email communications. This can be accomplished by sending a short series of emails (also called win-back) to revive interest in your email. There are several reasons that you might consider a sunsetting program; legislation, deliverability, cost, and general list hygiene practices.
More than 50 million people now consider themselves creators. Teachable believes the future of the creator economy centers around knowledge-based businesses. With TikTok predicting that “actionable entertainment” will be one of the trends to see in 2023, online courses stand to be a great way to monetize knowledge.
There are many creative marketing strategies that you can use to make the most of this holiday. From offering a sale, to hosting a patriotic-themed event, to creating a special menu, these ideas will help you stand out. According to the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day.
According to the 2022 McKinsey AI adoption study, the adoption of AI has more than doubled since 2017. Deloitte claims 79% of companies have had a full-scale deployment of AI for three or more types of AI applications. We’ll reveal how brands use AI to drive their content marketing efforts and discuss the benefits and drawbacks of using AI-generated content.
Affiliate marketing is an increasingly popular way for people to make money online. By 2024, affiliate marketing is predicted to be worth more than $15.7 billion worldwide. 81% of advertisers and 84% of publishers now use it to drive product sales. GetResponse has one of the best affiliate programs in the industry.
February enjoys higher-than-usual email open rates and click-to-open rates. Valentine’s Day is a big deal for retailers, especially online ones. Online is the top shopping destination for Valentine's Day purchases. Greetabl is well aware that shoppers are desperate for personalized gifts.