Email Marketing Journal

Top Ways to Save Time as an Email Marketer

top-ways-to-save-time-as-an-email-marketer

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. With the busy holiday season just around the corner, email marketers will need to find ways to automate or eliminate the more tedious, time-consuming aspects of their work so they can focus on what matters.

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How UGC helps creators grow their email list and sell more products

how-ugc-helps-creators-grow-their-email-list-and-sell-more-products

Your creator business is just like any other business. With the right marketing, you can see a big difference in brand awareness, subscribers, and sales. And one of the strongest strategies for helping your business scale in today’s world is user-generated content (UGC). People love to see proof that your newsletter, products, or services are delivering on your promises. As much as they need your

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The Last Word on September 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Embracing BIMI: Apple Rolls Out Standard In Its iOS16 Release (MediaPost) Zoom to Soon Bring Its Email Service: Details (Mint) What’s Going on with Annotations? (PeakInbox) 12 Reasons User-Generated Content Is Important for Brands [Infographic] (MarketingProfs) The Top 5 Grammar Rules That can be Broken

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How Daphnee Lagredelle brought $100,000+ of revenue into her coaching business with ConvertKit

how-daphnee-lagredelle-brought-$100,000+-of-revenue-into-her-coaching-business-with-convertkit

Daphnee Lagredelle is a business coach for women from the African diaspora who want to start and grow their online business. She’s from Haiti, as are most of her clients. Moving there, she found it hard to navigate the business world, both due to the lack of information as well as the language barrier. She was able to go to school, and get degrees in

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What is List Hygiene? Plus, 3 Tips to Clean Your Email List

what-is-list-hygiene?-plus,-3-tips-to-clean-your-email-list

The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine won’t lead you to success if your contact list is full of duds. Or worse, if you’ve been blocklisted with mailbox providers (MBPs) and internet service providers (ISPs). List hygiene is the process of validating your data to ensure you have a clean list of contacts to send campaigns to. 

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A Tale of Two Purchased Lists (A Case Study)

a-tale-of-two-purchased-lists-(a-case-study)

Which segments of your list are most profitable? Are purchased lists always low performers? This client case study provides answers to both of these questions – as well as providing a framework for you to use to answer them for your own list segments. As always, don’t just take these test results as gospel – do your own testing to see how your audience performs!

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6 Tips for More Effective Call-to-Action Links and Buttons

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Is a picture worth a thousand words? I hope so! I’ve made this blog post image heavy to quickly allow you to skim these best practices for call-to-action text links and buttons in your email messages. Enjoy! 1. Use the visual markers of links sparingly; never on headlines Headlines that are visual hyperlinks look sloppy. Much better to include a button instead – both in

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