Email Marketing Journal

20 Holiday Email Subject Lines to Inspire Merry Messages

20-holiday-email-subject-lines-to-inspire-merry-messages

The holiday shopping season is in full swing! And that means everyone's on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year's past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun.…

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7 Ways 5G Wireless Will Impact Digital Marketers

7-ways-5g-wireless-will-impact-digital-marketers

With Apple joining Samsung and others in officially announcing 5G-compatible phones, the next generation of mobile technology has truly arrived. This new age opens up a variety of opportunities for marketers because 5G wireless promises speeds that are roughly 10 times faster than today’s 4G. In this post, Jonathan McClure says there are seven areas that marketers should focus on: More Video Richer Website Design…

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How to Create a Winning Call-To-Action on Your Sign Up Form

how-to-create-a-winning-call-to-action-on-your-sign-up-form

You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA). While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!" Your call-to-action (CTA) button is…

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New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

new-epsilon-consumer-sentiment-research-released:-what-marketers-can-learn-from-holiday-2020

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

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Modular Email Architectures: What They Are & How They Work

modular-email-architectures:-what-they-are-&-how-they-work

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this post, Jason Witt, Senior Director for Creative Services at Oracle CX…

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Speed Up Your Sales Cycle with Data

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Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve sales continues to be top of mind for many. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. Making sure customer data is up to scratch is one of the best…

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