Email Marketing Journal

The power in telling your story

the-power-in-telling-your-story

Rebecca just wanted the hospital staff to like her. Her only birth plan for her first child was “Don’t make a fuss. Be a good girl. Do whatever they say.” Rebecca, a nurse herself about to finish her PhD in Nursing, knew if you didn’t, the nurses might call you “high maintenance” behind your back. I just didn't want to be seen as difficult. After…

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Coherent Path Podcast: Coherent Thoughts with Chad S. White

coherent-path-podcast:-coherent-thoughts-with-chad-s.-white

I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How AI and machine learning can help marketers focus on their customers How email…

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The ultimate list of email marketing statistics for creators in 2021

the-ultimate-list-of-email-marketing-statistics-for-creators-in-2021

Jump ahead Chapter #1: General email marketing statistics for creators Chapter #2: Subject lines and open rates Chapter #3: Engagement and click rates Chapter #4: Email volume and list growth Chapter #5: Segmentation and personalization Chapter #6: Deliverability and spam Chapter #7: Measurement and ROI There’s never been a better time to be a creator. 2021 is full of opportunities for budding podcasters, artists, freelancers,…

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Common Deliverability Myths, Debunked | Email Deliverability Unfiltered – Episode 7

common-deliverability-myths,-debunked-|-email-deliverability-unfiltered-–-episode-7

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Co-Host: Brian Dayman, Marketing Manager at Kickbox With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on…

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9 signs your martech is a mess

9-signs-your-martech-is-a-mess

Many companies come to us for help because they’re not getting the results they need from their marketing programs. With clusters of interrelated issues, companies often find it hard to pinpoint the problems. This leaves them feeling as if their martech is just a mess. When we investigate, we often find a big source of […] The post 9 signs your martech is a mess…

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