In a world where social media reigns supreme, you might think email marketing is dead. But you’d be wrong. SendGrid’s latest blog post suggests that email can help boost your social media engagement by reminding subscribers to follow you on other platforms. You can also use email to promote specific posts or campaigns, driving traffic and engagement to your social media channels. The post also advises leveraging user-generated content from social media in your email campaigns to foster a sense of community and encourage even more engagement. The key takeaway? Email and social media can work hand-in-hand to create a cohesive marketing strategy that’ll keep your audience engaged and coming back for more.

In today's digitally-driven world, efficient SaaS tools have more importance than ever. From marketing and sales to automation and customer service, businesses require top-notch SaaS tools to operate proficiently. The best SaaS tools to utilize rely on specific business requirements and budgets. The top seven SaaS tools that come out on top are Google Analytics, Hotjar, SEMRush, Moose, Moosend, Trello, Slack and the Unbounce landing page builder. Such tools allow businesses to analyze analytics, create engaging web pages and plan project tasks all in one location. Notably, robust SaaS systems ensure innovative achievement, ultimately climbing towards reaching commercial objectives for businesses of every size.

Non-profit organizations have a unique position in the marketing world, with the goal of driving engagement rather than sales. However, that doesn't mean non-profits can't benefit from powerful marketing tips to help spread their message. One key tip is to focus on storytelling and creating emotional connections with your audience. Another is to utilize social media for fundraising and outreach and to establish a clear and consistent brand across all platforms. Conducting surveys and collecting data can also inform a non-profit's marketing strategy, while partnerships and collaborations can expand reach and amplify messaging. Finally, it's important for non-profits to stay up to date with digital trends and continually adapt their strategies to stay ahead. By following these tips, non-profit organizations can effectively market their cause and inspire support from their audience.

Paying for an email marketing service may sound painful if you're a small business owner or operating on a shoestring budget. But hold on tight, we’ve got good news for you here! Moosend, a rising email marketing automation platform, conducted an analysis of the best email marketing services available for free and produced an interesting report. The report lists ten email marketing automation solutions offering a free version with some limitations. Mailchimp, our beloved leader in email marketing campaigns, continues to remain the best choice for small businesses, with image hosting, social media integration, and personalization. Moosend has also picked Sendinblue, Hubspot, and Constant Contact as good alternatives for beginners. Despite the limitations, free options can still be incredibly useful and effective for small businesses, startups, and nonprofits. Keep that purse tightly shut, fellow small business owners!

Imagine this: you’ve just made a purchase online, and then, boom, there it is - an offer to buy even more things you don’t really need. Enter “post-purchase offers,” the newest marketing trend for e-commerce sites. But fear not, as these offers aren’t all bad. According to a blog post from Drip, post-purchase offers can lead to increased revenue and customer satisfaction. By offering complementary products or exclusive discounts, e-commerce sites can entice customers to make another purchase and even foster brand loyalty. However, it’s important to strike a balance and not overwhelm customers with too many offers. Drip suggests using data to analyze behavior and personalize offers to individual customers. Post-purchase offers can be a win-win situation for both e-commerce sites and customers when executed correctly.