Email Marketing Journal

How to Create the Perfect Webinar Landing Page

how-to-create-the-perfect-webinar-landing-page

Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides, polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room… And there's no-one there. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. But the…

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ConvertKit’s December 2019 Deliverability Report

convertkit’s-december-2019-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report,…

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AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve Ever Seen

aweber’s-live-video-show-is-about-to-launch-—-and-it’s-unlike-anything-you’ve-ever-seen

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.   Now, I’m proud…

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Bad marketing automation, part deux

bad-marketing-automation,-part-deux

Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam. So, yes, Moosend (who are prolific and annoying spammers) are sending me spam about a blog…

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Testing and data driven decisions

testing-and-data-driven-decisions

There’s a lot of my education in the sciences that focused on how to get a statistically accurate sample. There’s a lot of math involved to pick the right sample size. Then there’s an equal amount of math involved to figure out the right statistical tests to analyse the data. One of the lessons of grad school was: the university has statistics experts, use them…

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Troubleshooting: the questions

troubleshooting:-the-questions

In my post earlier this week, katie asks: what do you do next when the problem statement is as non-specific as “open rates are falling”? how would you go about getting from there to that next level of marketing email from our ESP goes to bulk? That’s a great question, and will help me explain pieces I didn’t in the initial post. The observation here…

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ConvertKit Goes Freemuim

Yes, you read that right. Just in time for our 7th birthday, ConvertKit is making the switch and adding a completely free plan to our pricing. Our mission is to help creators earn a living and we believe that by adding a free entry-point we are removing a large roadblock for beginner creators towards earning a living online. Right now so many creators start on…

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