Email Marketing Journal

How to Avoid the Spamhaus Radar

how-to-avoid-the-spamhaus-radar

For our latest State of Email Live, we were joined by Sridhar Chandran, our very own solutions architect, and Matthew Stith, industry liaison for Spamhaus.  First, let’s review some interesting email data from Sridhar. Inbox placement rates are rising. Average inbox placement rates were higher in February 2021 than in January 2021, increasing from 75% to 83%. When we dig a little deeper into inbox placement performance by industry, emails related…

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25+ direct-to-fan marketing tools for indie musicians

25+-direct-to-fan-marketing-tools-for-indie-musicians

As a former singer myself, I know firsthand how easy it is to get absorbed into your music and put things like marketing on the backburner. “I’ll deal with it later”, you say… “I’m a musician, not a marketer.” But I’m here to tell you that music and marketing aren’t mutually exclusive—you can be good at both! And if you want a thriving career as…

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Data is Not a Dirty Word

data-is-not-a-dirty-word

Data is the oxygen that powers business today. It underlies everything we need to do to run a healthy business. As we all know, there are many challenges and success drivers in data strategy. We got some of our data thought leaders to join Tunc Bolluk for a discussion about the role of data across business, the importance of data quality in your CRM, and…

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The Last Word on February 2021

the-last-word-on-february-2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2021 State of the ESP RFP Survey Results and Conclusions (Only Influencers) How Popular is Dark Mode Usage for HTML Emails? (Email on Acid) If You’re Not Working to Upgrade Your Marketing Skills, Why Not? (Business2Community) Fun Twitter, LinkedIn, and Facebook Background Photos for Email…

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75 Open-Worthy Subject Line Ideas

75-open-worthy-subject-line-ideas

They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is the first impression your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. While there is…

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Trendline Interactive Acquires LeadMD to Form Buyer Experience Powerhouse

trendline-interactive-acquires-leadmd-to-form-buyer-experience-powerhouse

Two industry leaders join together to drive the next level of success for both B2C and B2B organizations. Austin, TX. (March 2, 2021) — LeadMD, the leading performance marketing consultancy in the U.S., and Trendline Interactive, a full-service marketing agency and consultancy, have today announced the merger of their business operations. Both companies provide a full […] The post Trendline Interactive Acquires LeadMD to Form Buyer…

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