Email Marketing Journal

How to organically grow your Instagram: 5 proven ways to attract followers


Jump ahead Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following Plant the seeds of organic Instagram growth “If only I could get more followers on Instagram, this whole online business thing might get easier.” It's a problem I hear all the time from new creators. It's easy to feel envious of influencers when their Instagram accounts are…

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16 Ways Email Segmentation Can Boost Subscriber Engagement + 4 Bonus Ecommerce Segments


Delivering the most relevant content to your audience is at the heart of any successful email marketing plan. Sending targeted emails to groups or segments of your subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to ClickZ, when using proper targeting, you can drive 3x the revenue per email as compared to…

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Grow Your Business with these 10 Free Marketing Ideas


People do business with brands they trust. But how can you build lasting trust among your audience? It starts with marketing.  The reason is simple: If your audience doesn't know about you, how can you begin establishing that trust in the first place? If you’re marketing your business, kudos. You may already have an edge on your competition. In fact, 58% of small business owners…

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On-Demand Webinar: Keep Optimizing Email Marketing Webinar


As a follow-up to my appearance on the Keep Optimizing Podcast, I join host Chloe Thomas and her podcast’s other email marketing expert guests to talk about a wide range of email marketing issues, including: How can marketers best prepare themselves for Black Friday, Cyber Monday, and the rest of the holiday season? What do watch out for when running sweepstakes to grow your email…

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Why Do Email Marketers Come to Us for Help?


In my career, I’ve learned very rarely does anyone think on their own, “You know what? I’m gonna go out and buy some MARKETING SOFTWARE today!” They’re motivated by a buying trigger that shakes them out of business-as-usual and compels them to look for an alternative. Email marketers who come to Validity are no exception. They fall into three categories, based on their buying triggers:…

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The complete guide to Instagram Stories for creators


Jump ahead What are Instagram Stories? How to use Instagram Stories How to make Instagram Stories Instagram Story features How to create Instagram Story Highlights. How to use Instagram Story Insights Instagram Stories are one of my favorite aspects of Instagram. I love the ability to quickly share content in a snap and interact with my followers. But they are often overlooked when it comes…

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On-Demand Webinar: Choosing the Best Days to Send Email Campaigns This Holiday Season


This holiday season has the potential to be one of the most turbulent and high stakes in decades. Potential risks include ongoing coronavirus restrictions, a further pullback in consumer spending, disruptions to supply chains and delivery, staffing shortfalls, and more social and political unrest. Preparation and planning are key to overcoming these challenges and protecting your revenue goals. Choosing the right email campaign days this…

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Make a Lasting First Impression with AWeber’s Newsletter Templates and Email Builders


You never get a second chance to make a first impression. This is why AWeber includes everything you need to set yourself up for success from the get go.  AWeber gives you everything you need to create amazing looking emails and landing pages, automate your email marketing, and integrate with other business systems. Let’s take a closer look at the features that let you create…

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