Email Marketing Journal

Google Postmaster Tools outage still an issue

google-postmaster-tools-outage-still-an-issue

On December 11, several email service providers and senders started to ask about a sudden shift in reputation for all domains listed in the Google Postmaster Tools after noticing anomalous Gmail data in their account. After sudden “red” reporting metrics on December 10, the data is now gone, and there is no data for any […] The post Google Postmaster Tools outage still an issue…

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10 Free Landing Page Creators to Grow Your Online Business

10-free-landing-page-creators-to-grow-your-online-business

Launching something new into the world might feel sweet—but there's no sugar-coating the fact that it's hard work. Even the most experienced business owners struggle with the time and effort required to design a website, collect leads, and grow their audience. Companies employ entire teams of designers, developers, and copywriters, spending hundreds of hours and thousands of dollars to create a single landing page. For…

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What’s Up with those Social Media Icons at the Bottom of Your Email Messages?

what’s-up-with-those-social-media-icons-at-the-bottom-of-your-email-messages?

Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And are they effective? I felt like everyone was including these in the footer of their emails, but in reality that’s not true. An informal and thoroughly unscientific survey of emails from 50 different brands in my own inbox showed that 29 had generic social media…

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Google IP reputation bad

google-ip-reputation-bad

This morning hundreds of delivery folks logged into their Google Postmaster Tools account to see their IP reputation was bad. Even one of my client’s that is using a major ESP shared pools is seeing bad IP reputation on December 10, 2019. The good news is this doesn’t seem to be affecting delivery. Most folks are reporting no delivery issues at Gmail and no change…

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What is List Verification and Why is it Important?

what-is-list-verification-and-why-is-it-important?

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.   …

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4 reasons your identity resolution program isn’t working—according to Forrester

4-reasons-your-identity-resolution-program-isn’t-working—according-to-forrester

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

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What is Marketing Automation?

what-is-marketing-automation?

It's easy to feel out of your element when you first come across the concept of marketing automation. There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various marketing channels, and use their own terminology. For those who are just entering the scene, all of it can be intimidating to say the least. In…

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How did 2019’s late holiday season affect e-retailer emails?

how-did-2019’s-late-holiday-season-affect-e-retailer-emails?

It’s over. It’s all over. OK, that’s definitely a lie, because there are still almost two weeks until Christmas and there is no rest for the wicked, but when it comes to the busiest days of the year for e-retailers, we can fondly look back. Black Friday and Cyber Monday 2019 were a little bit […] The post How did 2019’s late holiday season affect…

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Email Marketing: A Look Forward to 2020

email-marketing:-a-look-forward-to-2020

No Bullsh*t Advice From Email Experts It's been a great year for email marketing but what's on the horizon for the coming year. As we wrap up 2019, it's time to take a look forward to 2020. We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and…

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