Email Marketing Journal

Empty Nesters

empty-nesters

Steve felt trapped. On the outside, his life looked great; he was an industrial engineer at the top of his career, managing a huge team and a multi-million dollar budget for building a new hospital – something he’d always dreamed about. But somewhere along the way, he’d lost that sense of imagination. Why did he feel so trapped in a life he’d created, a life…

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Gone Remote, Episode 2: SDR and BDR Tips, Tricks, and Tools for Productivity

gone-remote,-episode-2:-sdr-and-bdr-tips,-tricks,-and-tools-for-productivity

Sales teams always shoulder a huge responsibility—without a successful sales team, a company is sure to fail. The need to work remotely is an added challenge. In this episode of Gone Remote, we asked four sales development representative (SDR) and business development representative (BDR) experts how they maintain a healthy team in this new landscape. Listen as Tim Utley, BDR manager at Alyce, Julianne Thompson,…

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Introducing Strength with Validity, Designed for You Today

introducing-strength-with-validity,-designed-for-you-today

No one expected to find themselves where we are today. Many of us are navigating completely new remote routines, struggling to understand customers’ changing habits, and frankly, fretting about our own personal health and safety. Our main goal today is to stay strong, in business, in life, and in spirit. Marketers are quickly trying to find their “new normal” in a time of great change…

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My Top Five Takeaways from Wednesday’s State of Email Webinar

my-top-five-takeaways-from-wednesday’s-state-of-email-webinar

Our State of Email live webinar on April 1 brought together email industry experts from Validity, to discuss the current email marketing landscape (which is unlike anything we’ve ever seen in our time). Speakers included Guy Hanson, VP of Customer Engagement; Greg Kimball, Sr. Director of Product Management; Bonnie Malone, VP of Customer Success; and Laura Christensen, Director of Professional Services. If you were unable…

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ClickFunnels Pricing: What You Need to Know

clickfunnels-pricing:-what-you-need-to-know

ClickFunnels claims that its Platinum plan is worth more than a 4-year college education (founder Russel Brunson actually gives students permission to drop out of school in one of his many videos!), and at $3,564 a year that would indeed reflect the actual cost of attending some European universities. So, is it really worth it and is it really the best option for you? I came across…

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The Last Word on March 2020

the-last-word-on-march-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What We See With Email Rates During COVID-19 (MessageGears) Benchmark Assessment: COVID-19 Email Activity and Engagement (SparkPost) 6 Takeaways from the UNSPAM 2020 Conference (Litmus) Self-Serving Subscribers: Most Opt Out After Getting A Freebie, Study Finds (MediaPost) Insightful & entertaining tweets PSA: To all the…

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