Email Marketing Journal

Smarter Segmentation 2020

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No Bullsh*t Advice From Email Experts As email marketers, we know that leveraging subscriber data is critical to sending more personalized campaigns that convert at a higher rate than batch-and-blast campaigns. But knowing how to capture and use that data isn't always so obvious. Smart segmentation can help you target subscribers more effectively so you can deliver more relevant messaging resulting in more customers and…

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Email Deliverability – What do Marketers Really Think?

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Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

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Validity and the DMA Reveal Email’s Journey to the Inbox in an Upcoming Webinar

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Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

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9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates

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Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with dog-friendly plants.  Due to social distancing rules, Dogwood Adventure Play had to pivot their business when they could no longer offer their dog training services in person. While other businesses transitioned to paid online…

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Best Scheduling App For Your Business

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There’s no denying it. We live in an ever-more digital world, and it’s going to become even more so in light of Coronavirus. During lock down, perhaps you’ve taken an online yoga class with your instructor or had a consultation with a health practitioner? Now that lock down is easing up in many countries, small and large businesses are having to rethink how they do business.…

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6 Best practices for effective podcast landing pages

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Jump ahead Why are marketers using podcasts today? 5 reasons why you need a podcast landing page The anatomy of an effective podcast landing page 6 tips for creating a high-converting podcast landing page (with examples) People are always looking for the most convenient ways to get information while multitasking. That’s why podcasts are becoming increasingly popular: the listener can listen while doing other things…

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