Email Marketing Journal

Consejos de correo electrónico para prepararse para una temporada alta de ventas sin precedentes


La mayoría de los profesionales de marketing saben que el cuarto trimestre es la temporada en la que se les dice “envíen más correos electrónicos”. Los últimos meses del año son un momento crítico para los profesionales de marketing por correo electrónico. Las marcas dependen en gran medida del canal de correo electrónico para impulsar la interacción del cliente y los ingresos por ventas durante

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8 Reasons to Pause Your Digital Marketing Campaigns


The Sept. 8 passing of Queen Elizabeth II prompted many UK brands to suspend their email, SMS, social media, and other digital marketing campaigns out of reverence and respect—as well as out of fear of coming across as insensitive if they were to continue with business as usual. Such moves are wise, as they forgo some engagement and revenue in the short-term in order to

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Top Ways to Save Time as an Email Marketer


Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. With the busy holiday season just around the corner, email marketers will need to find ways to automate or eliminate the more tedious, time-consuming aspects of their work so they can focus on what matters.

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How UGC helps creators grow their email list and sell more products


Your creator business is just like any other business. With the right marketing, you can see a big difference in brand awareness, subscribers, and sales. And one of the strongest strategies for helping your business scale in today’s world is user-generated content (UGC). People love to see proof that your newsletter, products, or services are delivering on your promises. As much as they need your

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The Last Word on September 2022


A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Embracing BIMI: Apple Rolls Out Standard In Its iOS16 Release (MediaPost) Zoom to Soon Bring Its Email Service: Details (Mint) What’s Going on with Annotations? (PeakInbox) 12 Reasons User-Generated Content Is Important for Brands [Infographic] (MarketingProfs) The Top 5 Grammar Rules That can be Broken

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How Daphnee Lagredelle brought $100,000+ of revenue into her coaching business with ConvertKit


Daphnee Lagredelle is a business coach for women from the African diaspora who want to start and grow their online business. She’s from Haiti, as are most of her clients. Moving there, she found it hard to navigate the business world, both due to the lack of information as well as the language barrier. She was able to go to school, and get degrees in

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What is List Hygiene? Plus, 3 Tips to Clean Your Email List


The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine won’t lead you to success if your contact list is full of duds. Or worse, if you’ve been blocklisted with mailbox providers (MBPs) and internet service providers (ISPs). List hygiene is the process of validating your data to ensure you have a clean list of contacts to send campaigns to. 

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